The Digest

Join us as we nerd out about nutrition.

Here’s where we dive into the latest on research, ingredients and common myths to debunk.

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Spotlight on Glycerin

A plant-derived compound that helps keep our vitamins soft and pliable. What makes quality glycerin?

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Baby-Safe DHA For Pregnancy and Beyond

Where should you get your DHA and what's the hype over algae?

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Reducing Our Footprint

In honor of World Environment Day, here's what we're doing to reduce, reuse and recycle.

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Let's Talk Shelf Life

Maintain the efficacy of your vitamins with proper care.

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Magnesium, A Common Deficiency

It's the second most prevalent nutritional deficiency in developed countries.

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EPA, DHA and Fish Oil

Not all omega-3s are created equal. Here's what to look for.

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Our Ethos

Our mission is simple: to offer high quality vitamins for great value. Here's how we work and why you can trust us.